I had a great idea for a commercial for an exterminator service. Or, pest control service. I guess "exterminator" is a little strong for people nowadays. Anyway, I've seen the Orkin ads a few times, and had an idea of my own. It's pretty vague and needs to be flushed out, but this is the gist of it. A woman is following a trail of ants through her house. Of course it's a woman, because guys don't even notice ants in the house. At least not in commercials. Guys don't notice much of anything in commercials. Caked-on crap left on the dishes from the dishwasher. Foul odors. Skid marks. This stuff just doesn't catch a man's attention.
Anyway, Mrs. Housewife is following the trail of ants, and she is on the phone. She gets more and more agitated as she describes the scene: "They're in the bathroom. They're in the kitchen. Oh my God, they're everywhere!" The voice on the other end of the line says, "Stay calm, ma'am. You have to find the source. You need to find out where they're coming from."
She starts to tear apart some cabinets, and pops up into view with an anguished, almost maniacal look on her face. She screams, "Oh My God! They're coming from INSIDE the HOUSE. They're COMING FROM INSIDE THE HOUSE!!"
Get it? Well, that's my idea. MY idea. Don't you go stealing it.
1 comment:
I played it out in my head and it works. I want to play Mrs. Housewife though...I think I can pull it off.
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